THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIMEPrecise language in a fundraising campaign is an absolute must.
The words you choose can make the difference between having your appeal read . . . or tossed. Perfect Phrases for Fundraising provides everything you need to craft a message that recipients will read and respond to.
This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign.
Master the right language for:Telephone solicitingYouTube, Facebook, and TwitterOne-on-one meetingsBoard of director appealsOrganization website campaigns
- Format: Paperback
- Pages: 176 pages, Illustrations
- Publisher: McGraw-Hill Education - Europe
- Publication Date: 28/08/2012
- Category: Management & management techniques
- ISBN: 9780071793735