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Communicating Science and Technology Through Online Video : Researching a New Media Phenomenon, Hardback Book

Communicating Science and Technology Through Online Video : Researching a New Media Phenomenon Hardback

Edited by Bienvenido Leon, Michael Bourk

Part of the Routledge Focus on Communication Studies series

Hardback

Description

Online video’s unique capacity to reach large audiences makes it a powerful tool to communicate science and technology to the general public.

The outcome of the international research project "Videonline," this book provides a unique insight into the key elements of online science videos, such as narrative trends, production characteristics, and issues of scientific rigor.

If offers various methodological approaches: a literature review, content analysis, and interviews and surveys of expert practitioners to provide information on how to maintain standards of rigour and technical quality in video production.

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£56.99

 
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