Tribal Marketing, Tribal Branding : An Expert Guide to the Brand Co-Creation Process, Hardback Book

Tribal Marketing, Tribal Branding : An Expert Guide to the Brand Co-Creation Process Hardback

Description

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands.

Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Information

  • Format: Hardback
  • Pages: 184 pages, XI, 184 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Sales & marketing management
  • ISBN: 9780230368828

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