Candidate-Centered Campaigns : Political Messages, Winning Personalities, and Personal Appeals, Hardback Book

Candidate-Centered Campaigns : Political Messages, Winning Personalities, and Personal Appeals Hardback

Description

The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

Information

  • Format: Hardback
  • Pages: 204 pages, XVII, 204 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Elections & referenda
  • ISBN: 9781137398604

£79.99

£60.25

 
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