Candidate-Centered Campaigns : Political Messages, Winning Personalities, and Personal Appeals Hardback
by Brian Arbour
The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.
- Format: Hardback
- Pages: 204 pages, XVII, 204 p.
- Publisher: Palgrave Macmillan
- Publication Date: 10/07/2014
- Category: Elections & referenda
- ISBN: 9781137398604