Imagination Engineering 2e : a toolkit for business creativity, Paperback Book

Imagination Engineering 2e : a toolkit for business creativity Paperback


A roadmap from here to there when you don't know where there is.Creativity isn't simply important to the manager of the future; it's essential.

Innovation, differentiation and "out of the box" thinking are the ultimate sources of commercial advantage in our age of ultra-competitiveness. And like every other essential business skill, creativity can be developed.Imagination Engineering offers a proven and highly successful formula for developing your business creativity skills.

Putting problem solving and idea generating techniques into a convenient and easy to remember framework.

This highly practical and enjoyable guide covers all the stages of the creative process from identifying a problem to implementing a solution.


  • Format: Paperback
  • Pages: 224 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: Management decision making
  • ISBN: 9780273649298



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