Marketing for Architects and Engineers : A new approach EPUB
by Brian Richardson
EPUB
Description
Professional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s.
Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments.
In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:148 pages
- Publisher:Taylor & Francis
- Publication Date:02/09/2003
- Category:
- ISBN:9781135820343
Other Formats
- Paperback / softback from £69.99
- PDF from £35.99
Information
-
Download - Immediately Available
- Format:EPUB
- Pages:148 pages
- Publisher:Taylor & Francis
- Publication Date:02/09/2003
- Category:
- ISBN:9781135820343