The Moral Compass of Public Relations PDF
Edited by Brigitta R. Brunner
Part of the Routledge Research in Public Relations series
Description
The civic and moral responsibilities of public relations are hotly contested topics.
While many researchers call for focusing on ethics in public relations, they concentrate on ethics in relation to how people do their jobs.
In actuality, emphasis should move beyond professional codes of ethics to include general morality and citizenship.
Currently, as the profession receives greater scrutiny, it is important to be aware of the value of public relations in the community.
This book centers on four areas of public relations’ conscience in order to examine its role in morality and citizenship: civic professionalism, corporate social responsibility, ethics, and public communication.
This approach will help to answer the question of what is public relations’ responsibility to the public good.
Information
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Download - Immediately Available
- Format:PDF
- Pages:246 pages, 1 Tables, black and white; 2 Line drawings, black and white; 2 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:04/10/2016
- Category:
- ISBN:9781317295211
Information
-
Download - Immediately Available
- Format:PDF
- Pages:246 pages, 1 Tables, black and white; 2 Line drawings, black and white; 2 Halftones, black and white
- Publisher:Taylor & Francis Ltd
- Publication Date:04/10/2016
- Category:
- ISBN:9781317295211
