Wine Marketing : A Practical Guide, Paperback Book


Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.

Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine.

Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.


  • Format: Paperback
  • Pages: 360 pages, Illustrated
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780750654203

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops