Wine Marketing : A Practical Guide Paperback
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing.
Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine.
Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
- Format: Paperback
- Pages: 360 pages, Illustrated
- Publisher: Taylor & Francis Ltd
- Publication Date: 24/09/2007
- Category: Sales & marketing
- ISBN: 9780750654203
- PDF from £31.31
- Hardback from £100.00