Please note: In order to keep Hive up to date and provide users with the best features, we are no longer able to fully support Internet Explorer. The site is still available to you, however some sections of the site may appear broken. We would encourage you to move to a more modern browser like Firefox, Edge or Chrome in order to experience the site fully.

Supporting your high street Find out how »
New Products Management, Hardback Book

New Products Management Hardback

Hardback

Item not Available

Description

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager.

Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view.

The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

Information

Other Formats

Save 8%

£151.99

£139.79

Item not Available
Item not Available
Sign in to add to wishlist
 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops

Information