Fighting Churn with Data Paperback / softback
by Carl Gold
Paperback / softback
Description
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps.
You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions. This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with them.
In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether. * Identifying processes suited to machine learning * Using machine learning to automate back office processes * Seven everyday business process projects * Using open source and cloud-based tools * Case studies for machine learning decision making For readers with basic data analysis skills, including Python and SQL.
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:375 pages
- Publisher:Manning Publications
- Publication Date:08/02/2021
- Category:
- ISBN:9781617296529
Other Formats
- EPUB from £34.07
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:375 pages
- Publisher:Manning Publications
- Publication Date:08/02/2021
- Category:
- ISBN:9781617296529