The Franchising Handbook : How to Choose, Start and Run a Successful Franchise Paperback
by Carl Reader
Most small business books focus on what it takes to start a small business, and not what it takes to start a franchise.
At best, these books might allocate a single chapter to the concept of franchising, and at worst the author presumes that franchises are the same as any other business start-up.
The world of franchising has its own nuances, and advice that works for 99% of start-ups would not apply to franchising.
In fact, well-meaning advice can often be detrimental to potential franchisees.This book is focused on making sure that potential franchisees are aware of the specific journey ahead of them.
As franchising is a two-way business arrangement, it includes exactly what franchisors are looking for, what can or cannot be negotiated with a franchisor, and how best to present yourself to ensure that you win the franchise you want.
- Format: Paperback
- Pages: 288 pages
- Publisher: Hodder & Stoughton General Division
- Publication Date: 14/07/2016
- Category: Management & management techniques
- ISBN: 9781473621114
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