Social Network Analysis in Telecommunications Hardback
by Carlos Andre Reis Pinheiro
Part of the Wiley and SAS Business Series series
Hardback
Description
A timely look at effective use of social network analysis within the telecommunications industry to boost customer relationships The key to any successful company is the relationship that it builds with its customers.
This book shows how social network analysis, analytics, and marketing knowledge can be combined to create a positive customer experience within the telecommunications industry. Reveals how telecommunications companies can effectively enhance their relationships with customersProvides the groundwork for defining social network analysisDefines the tools that can be used to address social network problems A must-read for any professionals eager to distinguish their products in the marketplace, this book shows you how to get it done right, with social network analysis.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:304 pages, Charts: 0 B&W, 0 Color; Drawings: 56 B&W, 0 Color; Screen captures: 3 B&W, 0 Color; Table
- Publisher:John Wiley & Sons Inc
- Publication Date:20/05/2011
- Category:
- ISBN:9780470647547
Other Formats
- PDF from £32.50
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Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:304 pages, Charts: 0 B&W, 0 Color; Drawings: 56 B&W, 0 Color; Screen captures: 3 B&W, 0 Color; Table
- Publisher:John Wiley & Sons Inc
- Publication Date:20/05/2011
- Category:
- ISBN:9780470647547
