Impossible to Ignore: Creating Memorable Content to Influence Decisions, Hardback Book

Impossible to Ignore: Creating Memorable Content to Influence Decisions Hardback


A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain scienceAudiences forget up to 90% of what you communicate.

How can your employees and customers decide to act on your message if they only remember a tenth of it?

How do you know which tenth they'll remember? How will you stay on their minds long enough to spark the action you need?

Many experts have offered techniques on how to improve your own memory, but not how to influence other people's memory-and impact their decisions.

Drawing on the latest research in neuroscience and cognitive psychology, Carmen Simon, PhD, reveals how to avoid the hazards of random recall and deliver just the right amount of content.

No more redundant meetings, rambling e-mails, or anemic presentations.

In Impossible to Ignore, she shows you how to execute a proven three-step plan for persuasion:1.

Create cues that attract attention and connect with your audience's needs 2.

Use memory-influencing variables to control what your audience remembers3.

Turn today's intentions into tomorrow's actionsThis practical guide is filled with case studies, examples, and a checklist to help you put the power of cognitive science to work for your business.

Whether you're giving a presentation, conducting a meeting, delivering training, making a sales pitch, or creating a marketing campaign, these field-tested techniques will help you develop content that speaks to people's hearts, stays in their heads, and influences their decisions.

It's not just memorable-it's Impossible to Ignore.


  • Format: Hardback
  • Pages: 256 pages
  • Publisher: McGraw-Hill Education
  • Publication Date:
  • Category: Communication studies
  • ISBN: 9781259584138

Other Formats



Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by Carmen Simon