Supporting your high street Find out how »
Basket Image


Advertising and Society : An Introduction, Paperback / softback Book

Advertising and Society : An Introduction Paperback / softback

Edited by Carol J. Pardun


Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. * Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing * Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes * Examines the impact of advertising through its distinctive point/counterpoint format designed to spark discussion and help students understand the complexities of the issues being presented * Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text * Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion


  • Format: Paperback / softback
  • Pages: 310 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Advertising & society
  • ISBN: 9780470673096



Free Home Delivery

on all orders

Pick up orders

from local bookshops