Conducting Focus Groups for Business and Management Students, Hardback Book

Conducting Focus Groups for Business and Management Students Hardback

Part of the Mastering Business Research Methods series

Description

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods, conceived and edited by Bill Lee, Mark N.

K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis. Watch the editors introduce the Mastering Business Research Methods series

Information

  • Format: Hardback
  • Pages: 104 pages
  • Publisher: SAGE Publications Ltd
  • Publication Date:
  • Category: Research methods: general
  • ISBN: 9781473948211

Other Formats

£66.00

£57.59

 
Free Home Delivery

on all orders

 
Pick up orders

from local bookshops