Marketing the e-Business Hardback
by Charles Dennis, Lisa Harris
Part of the Routledge eBusiness series
Hardback
Description
Since the much-hyped dot.com crash, treading the e-business path can be daunting.
In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business.
It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.
Topics include:*Multi-channel marketing strategies*Change Management*Lessons learned from the dot.com crash*Branding, e-Retail and relationship building*Digital divides, privacy and data security. Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution.
Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.
Information
-
Out of stock
- Format:Hardback
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/09/2002
- Category:
- ISBN:9780415256001
Other Formats
- Paperback / softback from £51.99
- PDF from £32.39
- Hardback from £210.00
- EPUB from £46.79
Information
-
Out of stock
- Format:Hardback
- Pages:368 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:12/09/2002
- Category:
- ISBN:9780415256001
