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Public Relations : A Values-Driven Approach, Paperback Book

Public Relations : A Values-Driven Approach Paperback

Paperback

Description

In a time when society is holding individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies.

By placing public relations in a broad social context, Public Relations: A Values-Driven Approach provides an introduction to a dynamic, growing, and honorable profession.

Steeped in the traditions and theories of public relations, the book features an engaging, informal tone.

It abounds with lively anecdotes and comes in at a reasonable price for students.

A sustained focus on how public relations activities reflect and affect an organization's core values is a thread that runs through every chapter.

Information

  • Format:Paperback
  • Pages:624 pages, illustrations
  • Publisher:Pearson Education (US)
  • Publication Date:
  • Category:
  • ISBN:9780205459537

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Information

  • Format:Paperback
  • Pages:624 pages, illustrations
  • Publisher:Pearson Education (US)
  • Publication Date:
  • Category:
  • ISBN:9780205459537

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