Billion Dollar Fantasy : The High-Stakes Game Between FanDuel and DraftKings That Upended Sports in America Hardback
We devoured [this] engrossing account of the battle for supremacy between three fantasy gaming sites. ... Chen flips the script with a character-driven narrative, exposing the people who fueled the industry (not necessarily the folks you'd expect) and what motivated them (not necessarily unadulterated greed). Gamers will find this book impossible to put down, as will anyone who loves a good origin story.Apple Books, Best of the Month selection
Fans of financial thrillers such asBarbarians at the Gatewill be excited by this insider account of the dizzying rise of fantasy sports websitesPublishers Weekly
Youve seen the commercials. Here is the untold story behind the clash of billion dollar companies that unleashed an unprecedented advertising war.
From Sports Illustrateds Albert Chen comes the story of two companies whose battle unleashed a carpet bombing of advertising as they sought supremacy in an exploding fantasy sports and gambling market: In a time of gushing venture capital money, FanDuel and DraftKings turned into billion-dollar companies seemingly overnight then, just as quickly, found themselves the target of FBI and Department of Justice investigations, and facing likely destruction.
Chen tells the story of the improbable individuals behind the saga: An Irishman who knew nothing about American sports. A fantasy geek who felt it was his destiny to change the way fellow nerds watched the games they loved. A conflicted poker player. A mother of three in Scotland.
In a character-driven narrative with excursions into the strange and unexpected, Chen takes us from casinos to board rooms, from Edinburgh to Wall Street to the Vegas Strip, to tell a sprawling and intimate tale of the new world that this group of accidental disruptors helped to create. It's a story of ideas and dreams, about a world of risk, luck, hubris, greed and redemptiona story for our high-stakes times.
- Format: Hardback
- Pages: 304 pages
- Publisher: HMH Books
- Publication Date: 10/09/2019
- Category: American football
- ISBN: 9780544911147