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Management and Creativity : From Creative Industries to Creative Management, Hardback Book

Management and Creativity : From Creative Industries to Creative Management Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

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This book explores the relationship between the management of creativity and creative approaches to management. Challenges the stereotypical opposition between 'creatives' and 'suits'. Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. Draws on the practical experience of individuals working in the creative industries. Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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£61.99

£61.45

Available to Order - This title is available to order, with delivery expected within 2 weeks
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