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Advertising and Promotion, Paperback / softback Book

Advertising and Promotion Paperback / softback

Paperback / softback

Less than 10 available - usually despatched within 24 hours

Description

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications.

Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like.

Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.

Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:Two brand new chapters on Social Media Advertising and Digital AdvertisingCommentary on how the COVID-19 pandemic has and will impact advertisingThe evolving role of advertising agencies in the post digital eraEmerging forms of advertising and promotion, including the role of influencers

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£54.00

Less than 10 available - usually despatched within 24 hours
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