Understanding Customers Hardback
by Chris Rice
Hardback
Description
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper.
It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations.
Each chapter of Understanding Customers consists of: learning objectives and definitions the theoretical background exercises issues to consider current examples implications for marketing recent examination questions.
Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University.
He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector.
Information
-
Out of stock
- Format:Hardback
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/07/2017
- Category:
- ISBN:9781138440937
Other Formats
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- EPUB from £47.69
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Information
-
Out of stock
- Format:Hardback
- Pages:320 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:28/07/2017
- Category:
- ISBN:9781138440937