Supporting your high street Find out how »
Basket Image


Marshall McLuhan and Virtuality, Paperback / softback Book

Marshall McLuhan and Virtuality Paperback / softback

Part of the Postmodern Encounters series


Marshall Mcluhan's prophetic insights in the 1960s foreshadowed the post-modern conflagration of message and meaning which became the dominant concern of social theorists and media intellectuals throughout the 1990s. while many saw the rise and rise of technology as alienating people from people, and lubricating the infiltration of the corporate message into the personal sphere, Mcluhan had dared to be optimistic, forecasting the rise of the "global village" which, through media such as the Internet, is now of virtual communities underline what Mcluhan predicted, and the philosophical questions that become apparent make a reassessment of his work more timely than ever.


  • Format: Paperback / softback
  • Pages: 80 pages
  • Publisher: Icon Books Ltd
  • Publication Date:
  • Category: Cultural studies
  • ISBN: 9781840461848


Free Home Delivery

on all orders

Pick up orders

from local bookshops

Also by Christopher Horrocks