Competing with IT : Leading a Digital Business Paperback / softback
by Colin (Newcastle University, Newcastle Upon Tyne) Ashurst
Part of the MBA Series series
Paperback / softback
Description
Competing with IT takes a strategic approach to managing the realization of benefits from IT.
With a benefits-led approach it emphasizes IT as an enabler of business innovation and a means to create value for customers, employees and other stakeholders, which as a result create value for the organization and deliver competitive advantage. Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio.
Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text. - Allows students to apply their knowledge and explore real-world issues through case studies and examples- Brings together benefits-led and agile approaches to projects in an innovative framework- Combines extensive practical experience with the latest academic thinking and research
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:420 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:26/03/2015
- Category:
- ISBN:9781137269973
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:420 pages
- Publisher:Bloomsbury Publishing PLC
- Publication Date:26/03/2015
- Category:
- ISBN:9781137269973
