International Business : Themes and Issues in the Modern Global Economy, Paperback / softback Book

International Business : Themes and Issues in the Modern Global Economy Paperback / softback


This new edition of International Business examines the impact of globalization on key aspects of the business environment.

It offers a comprehensive overview of this phenomenon that is altering corporate strategy fundamentally, critiquing the complexities of globalization and its impact on international business. International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy.

It is divided into three sections:impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structuresenvironmental drivers: how international strategy is shaped and the emergence of internationalized businessesresource issues: how resources can determine success in the global economy or impede firm evolution. Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business. A companion website provides additional material for lecturers and students alike:


  • Format: Paperback / softback
  • Pages: 528 pages, 42 Line drawings, black and white; 45 Tables, black and white; 87 Illustrations, black an
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: International business
  • ISBN: 9780415437646

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