Apex Hides the Hurt Paperback / softback
This New York Times Notable Book from the #1 New York Times bestselling author of The Underground Railroad is a brisk, comic tour de force about identity, history, and the adhesive bandage industry. The town of Winthrop has decided it needs a new name.
The resident software millionaire wants to call it New Prospera; the mayor wants to return to the original choice of the founding black settlers; and the town's aristocracy sees no reason to change the name at all.
What they need, they realize, is a nomenclature consultant. And, it turns out, the consultant needs them. But in a culture overwhelmed by marketing, the name is everything and our hero's efforts may result in not just a new name for the town but a new and subtler truth about it as well.
- Format: Paperback / softback
- Pages: 224 pages
- Publisher: Little, Brown Book Group
- Publication Date: 27/02/2018
- Category: Modern & contemporary fiction (post c 1945)
- ISBN: 9780708898758
- EPUB from £2.99