Fundamentals of Global Strategy: A Business Model Approach Paperback / softback
by Cornelis A. De Kluyver
Paperback / softback
Description
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies.
Whereas once only a few industries such as oil could be labeled truly global, today many - from pharmaceuticals to aircraft to computers - have become global in scale and scope.
As a consequence, creating a global competitive advantage has become a key strategic issue for many companies.
Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:270 pages
- Publisher:Business Expert Press
- Publication Date:16/10/2010
- Category:
- ISBN:9781606490723
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:270 pages
- Publisher:Business Expert Press
- Publication Date:16/10/2010
- Category:
- ISBN:9781606490723