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Handbook of Consumer Psychology, Paperback / softback Book

Handbook of Consumer Psychology Paperback / softback

Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

Part of the Marketing and Consumer Psychology Series series

Paperback / softback

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Description

The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology.

The Handbook presents a comprehensive overview of latest developments and trends, and includes sections on social cognition, motivation, and social neuroscience, among others.

It is appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

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£74.95

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