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Becoming Dynamic : Creating and Sustaining the Dynamic Organisation, PDF eBook

Becoming Dynamic : Creating and Sustaining the Dynamic Organisation PDF

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In this follow-up to the ground-breaking, Dynamic Organisations , David Jackson leads the reader step-by-step through the change management process.

He describes the change management process using a unique 'double loop' model and uses this to clarify processes which can otherwise appear intimidating, such as environmental scanning, direction setting, change planning, implementation and sustaining activities.

A 'Change in Action' section uses vivid case-studies to show how real organisations have risen to the challenge of sustaining on-going innovation.

David Jackson wrote Becoming Dynamic to communicate the lessons he has learnt after many years of working as a consultant with senior managers struggling to make change work in a variety of companies.

This is reflected in his spirited and enthusiastic style and his refreshing take on much-discussed issues such as leadership, culture, learning and performance.

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