India Reloaded : Inside India's Resurgent Consumer Market, Hardback Book

India Reloaded : Inside India's Resurgent Consumer Market Hardback

Description

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions.

This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers.

It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

Information

  • Format: Hardback
  • Pages: 184 pages, XIV, 184 p.
  • Publisher: Palgrave Macmillan
  • Publication Date:
  • Category: Consumerism
  • ISBN: 9781137367099

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