India Reloaded : Inside India's Resurgent Consumer Market Hardback
by D. Sinha
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions.
This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers.
It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
- Format: Hardback
- Pages: 184 pages, XIV, 184 p.
- Publisher: Palgrave Macmillan
- Publication Date: 26/06/2015
- Category: Consumerism
- ISBN: 9781137367099
- PDF from £25.49