India Reloaded : Inside India's Resurgent Consumer Market PDF
by D. Sinha
Description
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions.
This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers.
It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:21/03/2016
- Category:
- ISBN:9781137367105
Other Formats
- Hardback from £28.55
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan UK
- Publication Date:21/03/2016
- Category:
- ISBN:9781137367105