Globalizing Ideal Beauty : Women, Advertising, and the Power of Marketing PDF
by D. Sutton
Description
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.
Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Information
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Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:14/09/2009
- Category:
- ISBN:9780230100435
Other Formats
- Paperback / softback from £89.99
- Hardback from £89.99
Information
-
Download - Immediately Available
- Format:PDF
- Publisher:Palgrave Macmillan US
- Publication Date:14/09/2009
- Category:
- ISBN:9780230100435