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The Pop-up Pitch : The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life, Hardback Book

The Pop-up Pitch : The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life Hardback

Hardback

Description

The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm.

In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

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