Pop Up Business for Dummies, Paperback / softback Book

Pop Up Business for Dummies Paperback / softback

Description

Whether you re just starting out and want to test the viability of your business, or you re an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity.

They re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay.

Inside Pop-Up Business For Dummies, you ll find: * Planning your pop-up venture - whether it s a shop, studio, gallery, or community hub. * Finding the right space for you. * Negotiating with the landlord and sorting out the legalities. * Fixing up and fitting out your space on a budget. * Pulling in the punters - advertising and marketing your pop-up. * Managing a successful pop-up business day-to-day. * Closing up shop efficiently. * Lots of case studies, checklists, tips and hints from experienced pop-up people!

Information

  • Format: Paperback / softback
  • Pages: 264 pages
  • Publisher: John Wiley & Sons Inc
  • Publication Date:
  • Category: Business & management
  • ISBN: 9781118443491

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