The phenomenal international bestseller - over 1.5 millions copies sold - that will change the way you make decisions'A lifetime's worth of wisdom' Steven D.
Levitt, co-author of Freakonomics'There have been many good books on human rationality and irrationality, but only one masterpiece.
That masterpiece is Thinking, Fast and Slow' Financial TimesWhy is there more chance we'll believe something if it's in a bold type face?
Why are judges more likely to deny parole before lunch?
Why do we assume a good-looking person will be more competent?
The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking.
This book reveals how our minds are tripped up by error and prejudice (even when we think we are being logical), and gives you practical techniques for slower, smarter thinking.
It will enable to you make better decisions at work, at home, and in everything you do.
- Format: Paperback
- Pages: 512 pages
- Publisher: Penguin Books Ltd
- Publication Date: 01/05/2012
- Category: Intelligence & reasoning
- ISBN: 9780141033570
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Showing 1 - 4 of 4 reviews.
Review by mbmackay
This is a wonderful book. The basic premise is that the human brain has evolved from an animal brain by adding the cerebral cortex (the 'rational' bit) to the pre-existing brain. We now have two 'systems' the quick intuitive from the underlying brain, and the slower, reasoning capacity from the human part of the brain. As Kahneman amply and elegantly demonstrates, we use the intuitive part of our brain much more than we realise, and that the reasoning part is lazy, and used much less than we would otherwise imagine. The result is usually fine - when a leopard is leaping out of a tree at you, you don't want to be carefully, and slowly, analysing the prospects of the threat being an optical illusion. However, and this is where Kahneman is so good in his original thinking, his experiments, and his written explanations, there are many instances in modern life and as homo economicus, that the quick and dirty response may not be so good. And, probably more importantly, the economic theory based on rational economic choices is thus baseless.He has much more in this book - which I will go back and re-read.A wonderful book, by a gifted writer and original thinker.Read July 2012
Review by gbsallery
I have never read a book so densely packed with wisdom and insight. Thought-provoking on every page (even more so than Jonathan Haidt's recent work, which is referenced within), this really is a book to savour and take your time over. Particularly useful for anyone who has ever striven to make a good decision, this book takes a two-system view of the mind and uses it to explain the everyday processes of thought, how the non-analytic can impact our decisions, and what (little) can be done to reduce our biases and omissions. Reading this book will make you a better thinker, without a doubt.
Review by dazzyj
An extraordinarily rich and generous summary of the results of a remarkable lifetime of investigating the way that we humans actually think.
Review by JonArnold
This isn’t a standard pop science book. From the cover and title you could be fooled into thinking it is, but ultimately it’s far deeper reaching and better evidenced than anything from Malcolm Gladwell or the Freakonomics team. Deeper but equally as accessible, assuming depth doesn’t put you off.The title’s a tad deceptive as Kahnemann admits up front – the fast and slow systems of our mind he posits are a simply a metaphor to aid understanding. It’s also actually a far wider examination than simply ‘how we think’. What it does do is look at ‘fast’ thinking (what we might term intuition) and how it can lead us into tricking ourselves thanks to conscious or unconscious biases, and also how our deeper thinking mind interacts with that. By the end you’ll be wondering exactly how rational any of us are (answer: none of us are very rational, even at the best of times). And it’s always amusing to see the economic mantra of people always being rational undermined, even before ‘information asymmetry’ is taken into account.Eye-opening, but be prepared for this one to take plenty of time to read and absorb.