Some men are born to lead. Others, not so much... Danny Wallace was bored. Just to see what would happen, he placed a whimsical ad in a local London paper.
It said, simply, 'Join Me'. Within a month, he was receiving letters and emails from teachers, mechanics, sales reps, vicars, schoolchildren and pensioners - all pledging allegiance to his cause.
But no one knew what his cause was. Soon he was proclaimed Leader. Increasingly obsessed and possibly power-crazed Danny risked losing his sanity and his loyal girlfriend.
But who could deny the attraction of a global following of devoted joinees?
A book about dreams, ambition and the responsibility that comes with power, Join Me is the true story of a man who created a cult by accident, and is proof that whilst some men were born to lead, others really haven't got a clue.