Digital Business and E-Commerce Management, Paperback Book

Digital Business and E-Commerce Management Paperback


This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management.

The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.


  • Format: Paperback
  • Pages: 712 pages
  • Publisher: Pearson Education Limited
  • Publication Date:
  • Category: E-commerce: business aspects
  • ISBN: 9780273786542

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