The global financial system is in crisis, bankers are in disrepute and Britain is on the brink of a double-dip recession.
Now one man, fed up with never-ending tales of greed and corruption, sets out to prove that there is a different way of doing things - by opening his own bank to help inject much-needed life into local businesses. Dave Fishwick is a self-made, straight-talking man from Burnley who hates the banks.
Published to tie in with a Channel 4 series of the same name, this is the story of his attempt to set up a simple, no-nonsense bank that actually cares about its customers.
Dave plans to put hundreds of thousands of pounds of his own money into the enterprise; he will offer his customers a far better rate of interest than they get on the high street; he will lend to struggling local businesses that the banks don't want to know about; and he aims to bring the Bank of Dave into profit within 180 days.
If he succeeds, he'll give whatever he makes to charity.
If he fails, he'll make a terrible loss and ruin his hard-earned reputation as a successful businessman. Can one man really take on the banking giants and make a real difference to local businesses and his community?
Dave Fishwick certainly hopes so.