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Understanding the Consumer : A Psychological Approach, Paperback / softback Book

Understanding the Consumer : A Psychological Approach Paperback / softback

Paperback / softback

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Description

Understanding the Consumer is a core text for students of consumer or buyer behaviour.

It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be.

The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.

At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

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£53.99

£51.39

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