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The Making of Dirt is Good : A Personal Journey of Brand Transformation, Paperback / softback Book

The Making of Dirt is Good : A Personal Journey of Brand Transformation Paperback / softback

Description

Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core.

We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure.

Each of the 10 chapters tells the real-life story of each stage of the journey.

At the end of each stage, we see a sharp summary of the real, practical learnings.

Information

  • Format: Paperback / softback
  • Pages: 104 pages
  • Publisher: LID Publishing
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9781907794469

£12.99

£9.05

 
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