The Making of Dirt is Good : A Personal Journey of Brand Transformation Paperback / softback
Written from the global brand frontline, we see the previously unseen perspective on what it was really like to build "Dirt is Good" for Omo and Persil globally - a celebrated case-study in creating global brands with an idea at their very core.
We see the real trials, challenges and successes which confront international marketers the world over, told in a very personal and engaging real-time adventure.
Each of the 10 chapters tells the real-life story of each stage of the journey.
At the end of each stage, we see a sharp summary of the real, practical learnings.
- Format: Paperback / softback
- Pages: 104 pages
- Publisher: LID Publishing
- Publication Date: 26/09/2013
- Category: Sales & marketing
- ISBN: 9781907794469