Marketing Communications Classics : An International Collection of Classic and Contemporary Papers Paperback / softback
Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume.
With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.
- Format: Paperback / softback
- Pages: 256 pages
- Publisher: Cengage Learning EMEA
- Publication Date: 30/09/1999
- Category: Business communication & presentation
- ISBN: 9781861525079