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Marketing Communications Classics : An International Collection of Classic and Contemporary Papers, Paperback / softback Book

Marketing Communications Classics : An International Collection of Classic and Contemporary Papers Paperback / softback

Description

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user-friendly volume.

With contributions from a range of experts this text includes many of the most important and influential articles in the field of marketing communications.

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£87.99

£81.99

 
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