Business Strategy : An Introduction Paperback / softback
Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time.
Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
- Format: Paperback / softback
- Pages: 392 pages, 392 p.
- Publisher: Macmillan Education UK
- Publication Date: 01/04/2011
- Category: Business strategy
- ISBN: 9780230218581