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Business Strategy : An Introduction, Paperback / softback Book

Paperback / softback

Description

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time.

Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-strategy-3e.

These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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