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Business Strategy : An Introduction, Paperback / softback Book


Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time.

Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.


  • Format: Paperback / softback
  • Pages: 392 pages, 392 p.
  • Publisher: Macmillan Education UK
  • Publication Date:
  • Category: Business strategy
  • ISBN: 9780230218581



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