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Competitor Analysis : Turning Intelligence into Success, Paperback / softback Book

Competitor Analysis : Turning Intelligence into Success Paperback / softback

Part of the CBI Series in Practical Strategy series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

This book provides a comprehensive guide for marketing and planning practitioners, managers and management consultants to enable them to improve the competitor information and intelligence available to their organizations, and to use it to gain advantages over the competition.

Competitor Analysis: Turning Intelligence into Success goes beyond the broad concepts, and gives practical advice on how to obtain and use the necessary information, offers strategies for both attack and defence.

The text builds on a sound conceptual foundation, and draws heavily on the author's practical experience.

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£34.59

Available to Order - This title is available to order, with delivery expected within 2 weeks
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