How to Buy A Gorilla : The ultimate guide to selecting, paying and working with agencies for more powerful advertising Paperback / softback
by David Meikle
Paperback / softback
Description
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.
In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.
This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:LID Publishing
- Publication Date:21/03/2019
- Category:
- ISBN:9781912555314
Information
-
Out of stock
- Format:Paperback / softback
- Pages:256 pages
- Publisher:LID Publishing
- Publication Date:21/03/2019
- Category:
- ISBN:9781912555314