How to Buy a Gorilla : Getting the Right Muscle Behind Your Advertising Efforts Book
by DAVID MEIKLE
How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.
In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.
This is a well-informed exploration of the eternal triangle of marketing, agency and procurement and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
- Format: Book
- Pages: 256 pages
- Publisher: LID Publishing
- Publication Date: 02/06/2017
- Category: Advertising
- ISBN: 9781911498391