How to Buy a Gorilla : Getting the Right Muscle Behind Your Advertising Efforts, Book Book

How to Buy a Gorilla : Getting the Right Muscle Behind Your Advertising Efforts Book

Description

How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.

In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.

This is a well-informed exploration of the eternal triangle of marketing, agency and procurement and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.

Information

  • Format: Book
  • Pages: 256 pages
  • Publisher: LID Publishing
  • Publication Date:
  • Category: Advertising
  • ISBN: 9781911498391

£19.99

£14.69

 
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