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Unlocking Marketing, Paperback / softback Book

Unlocking Marketing Paperback / softback


The Unlocking Business series offers a new kind of textbook for Business students in the first and second years of their degree. Each title in the series provides:- Strict coverage of the key knowledge, concepts and ideas in a lean, focused book, allowing the student to find what they want without ploughing through thousands of pages- Carefully written text with case studies, exercises and seminar ideas woven through it to help students learn quickly and retain their knowledge- Encouragement of good practice such as complete referencing and suggested wider reading, to help those who wish to obtain the best possible degree classification- Useful web resources including further case studies, revision summaries and interactive multiple-choice quizzes at http://www.hodderplus.co.uk/unlockingbusiness- A cost-effective way to prepare for your studies.


  • Format: Paperback / softback
  • Pages: 352 pages, 80
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Sales & marketing
  • ISBN: 9780340992265



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