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Marketing Management for School Leaders : The Theory and Practice for Effective Educational Practice, Hardback Book

Marketing Management for School Leaders : The Theory and Practice for Effective Educational Practice Hardback

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children.

Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process.

Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program.

That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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