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Principles of Strategic Communication, Hardback Book

Principles of Strategic Communication Hardback

Hardback

Description

A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketingAddresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape. Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication. Include supplemental resources for students and instructors.

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