Principles of Strategic Communication Paperback / softback
by Derina Holtzhausen, Jami Fullerton, Bobbi Kay Lewis, Danny Shipka
Paperback / softback
Description
A comprehensive introduction to the subject of strategic communication, which encompasses advertising, public relations, and marketingAddresses increased view that these disciplines must be studied in tandem to accurately understand the promotional and media relations landscape. Co-authored by one of the pioneers in the field, the book leads the way as an introductory textbook for strategic communication. Include supplemental resources for students and instructors.
Information
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Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:342 pages, 3 Tables, color; 29 Line drawings, color; 49 Halftones, color; 78 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:09/07/2021
- Category:
- ISBN:9780367426316
Other Formats
- PDF from £46.16
- EPUB from £46.16
- Hardback from £130.00
Information
-
Only a few left - usually despatched within 24 hours
- Format:Paperback / softback
- Pages:342 pages, 3 Tables, color; 29 Line drawings, color; 49 Halftones, color; 78 Illustrations, color
- Publisher:Taylor & Francis Ltd
- Publication Date:09/07/2021
- Category:
- ISBN:9780367426316
