The Neuroscience of Multimodal Persuasive Messages : Persuading the Brain, Hardback Book

The Neuroscience of Multimodal Persuasive Messages : Persuading the Brain Hardback

Part of the Routledge Studies in Technical Communication, Rhetoric, and Culture series


In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the book shows possible applications of the model through case studies related to persuasive messages such as those found in political campaign advertising, legal scenarios and general advertising, including print, videos, and in-person settings.

As such, the book furthers the discussion of cognitive neuroscience and multimodal rhetorical theory, and it serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with persuasive communication in professional and educational environments.


  • Format: Hardback
  • Pages: 164 pages, 8 Line drawings, black and white; 1 Halftones, black and white; 1 Tables, black and white
  • Publisher: Taylor & Francis Ltd
  • Publication Date:
  • Category: Psycholinguistics
  • ISBN: 9781138635814



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