Handbook of Scales in Tourism and Hospitality Research Hardback
by Dogan (Washington State University, USA) Gursoy, Muzaffer (Professor & Dept. Chair, University of Massachusetts Amherst, USA) Uysal, Ercan (University of South Carolina, USA) Sirakaya-Turk, Yuksel (Henley Business School, University of Reading, UK) Ekinci, Seyhmus (Harrah College of Hotel Administration, USA) Baloglu
As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field.
By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.
- Format: Hardback
- Pages: 432 pages
- Publisher: CABI Publishing
- Publication Date: 18/12/2014
- Category: Tourism industry
- ISBN: 9781780644530